Deals Experience
I REDESIGNED PIZZA HUT’S DEALS EXPERIENCE TO IMPROVE DEAL COMPREHENSION, PROMOTIONAL DISCOVERY, AND CONVERSION THROUGH PHASED EXPERIMENTATION.
Role
Senior Product Designer
Project Impact
6,800+ stores supported
Timeline
2024 - 2026
The challenge wasn't recreating screens.
The challenge was preserving and evolving a design system to be able to serve thousands of stores that depended on this tool daily.
Challenges
Fragmented workflows and tools
Limited ability to adapt in real time
Lack of visibility into operational changes
Edge cases not supported by the legacy tool
The Goal
Enable real-time operational agility
Provide visibility and auditability
Support complex U.S. operational needs
Build on Maverick for speed and scale
Through stakeholder interviews, job shadowing, and operational reviews, I uncovered key themes.
Designing Operational Flexibility
To support the U.S. market, I explored multiple approaches for features that didn't exist in the existing design system, balancing real-life complexity with ease of use.
Availability Management
I explored different models for managing store hours, including split schedules, temporary closures, recurring exceptions, and future changes to better support day-to-day operations.
Restriction Management
Stores had limited control over delivery zones, payment methods, and third-party aggregators. I designed a flexible framework that gave operators more control while keeping management centralized and scalable.
Centralized Notification Management
Critical notifications was spread across multiple systems and workflows. I explored several iterations of a centralized notification hub that brought together stock alerts, operational updates, and scheduled changes into a single view.
This exploration expanded Store Admin from a configuration tool into a more flexible platform for managing store operations.
Testing Operational Edge Cases
Design decisions were tested with franchisees, store managers, and restaurant employees in realistic scenarios.
High-demand promotions
How can we protect store capacity?
Lunch break closures
How can we support split-hour stores?
Crime-related delivery restrictions
How can we block specific areas?
Aggregator outages
How can we quickly pause or resume?
Final Design System Contributions
A cohesive set of operational systems that work together to help operators run their business.
Availability Management
Manage operating hours, closures, and scheduling exceptions from a single workflow.
Restriction Management
Control where and how orders are fulfilled based on local business needs.
Aggregator Management
Pause, resume, and monitor third-party ordering channels without support intervention.
Payment Controls
Enable or disable accepted payment methods at the store level as business conditions change.
Inventory Management
Monitor inventory health and quickly identify products that require attention.
Business Impact
Supported 6,800+ stores
Successful legacy tool transition
Reduced support volume
Product Impact
Scalable operational foundation
Reusable patterns across future workflows
Faster time to market
Team Impact
More control in the hands of store associates
Improved store operations
Better customer experiences
This project taught me that operational products are about helping people make the right decisions, fast, under pressure.
Design for Reality
Operational complexity lives in the edge cases. Design systems must be flexible enough to support them.
Clarity Drives Action
When information is easy to find and trust, operators act faster and with more confidence.
System Scale Impact
Building reusable patterns multiplied our ability to ship value quickly across thousands of locations.