Hi, I'm Valeria!

Human

Human

Human

x

x

x

AI

AI

AI

PRODUCT

PRODUCT

PRODUCT

Designer

Designer

Designer

Trusted by teams at

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Case Study 01

Pizza Hut - Deals Page Optimization

Redesigned Pizza Hut's deals page to improve promotion discovery, deal comprehension, and increase conversion.

CRO

A/B Testing

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  • 8 min. read

Case Study 01

Pizza Hut - Deals Page Optimization

Redesigned Pizza Hut's deals page to improve promotion discovery, deal comprehension, and increase conversion.

CRO

A/B Testing

  • 8 min. read

  • 8 min. read

  • 8 min. read

  • 8 min. read

  • 8 min. read

Case Study 01

Pizza Hut - Deals Page Optimization

Redesigned Pizza Hut's deals page to improve promotion discovery, deal comprehension, and increase conversion.

CRO

A/B Testing

  • 6 min. read

  • 6 min. read

  • 6 min. read

  • 6 min. read

  • 6 min. read

Case Study 02

AT&T Business - AI Incident Management

Rebuilding trust in AI-assisted self-service support during AT&T Business's ServiceNow transformation.

B2B

SaaS UX

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Case Study 02

AT&T Business - AI Incident Management

Rebuilding trust in AI-assisted self-service support during AT&T Business's ServiceNow transformation.

B2B

SaaS UX

  • 6 min. read

  • 6 min. read

  • 6 min. read

  • 6 min. read

  • 6 min. read

Case Study 02

AT&T Business - AI Incident Management

Rebuilding trust in AI-assisted self-service support during AT&T Business's ServiceNow transformation.

B2B

SaaS UX

  • 6 min. read

  • 6 min. read

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Case Study 04

Styllo - Agentic Wardrobe Assistant

Building the store operational system that enabled 6,800+ Pizza Hut restaurants to transition from a legacy platform to a modern operational ecosystem.

Agentic AI

Fashion Tech

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  • 6 min. read

Case Study 04

Styllo - Agentic Wardrobe Assistant

Building the store operational system that enabled 6,800+ Pizza Hut restaurants to transition from a legacy platform to a modern operational ecosystem.

Agentic AI

Fashion Tech

  • 6 min. read

  • 6 min. read

  • 6 min. read

  • 6 min. read

  • 6 min. read

Case Study 04

Styllo - Agentic Wardrobe Assistant

Building the store operational system that enabled 6,800+ Pizza Hut restaurants to transition from a legacy platform to a modern operational ecosystem.

Agentic AI

Fashion Tech

Valeria Muñoz

Senior Product Designer

Freelance Practice

Bonhomia Creative

2021 → Now

Freelance Practice

Bonhomia Creative

2021 → Now

Senior UX Designer

Pizza Hut

2024 → Now

Senior UX Designer

Pizza Hut

2024 → Now

Senior UX Designer

AT&T

2019 → 2024

Senior UX Designer

AT&T

2019 → 2024

Design Product Manager

AT&T

2016 → 2019

Design Product Manager

AT&T

2016 → 2019

I've always believed the best ideas come from unexpected places. That belief started at The University of Texas at Austin, where I studied Management Information Systems before a UX internship at Target completely changed how I thought about technology. It inspired me to add a certificate in Digital Arts & Media and begin building a career at the intersection of business, technology, and design.

Over the past decade, I've designed enterprise software, ecommerce experiences, AI-powered products, and design systems for companies like AT&T and Pizza Hut. Along the way, I realized I was just as fascinated by the decisions behind the product as the product itself, which led me to earn a Master's in Integrated Business, Design & Technology from USC. Whether I'm simplifying an enterprise workflow, evolving a design system, or prototyping with AI, I'm usually trying to answer the same question: How do we make complexity feel more human?

Outside of work, I'm usually chasing ideas. One week it's behavioral psychology, the next it's Greek mythology, Mexican design history, photography, architecture, or the future of AI. The farther I wander from design, the better designer I become.

My Design Philosophy

My Design Philosophy

My Design Philosophy

1

Clarity over complexity

I simplify messy systems so people can make decisions with confidence.

1

Clarity over complexity

I simplify messy systems so people can make decisions with confidence.

1

Clarity over complexity

I simplify messy systems so people can make decisions with confidence.

2

Human before AI

Technology should augment judgment, not replace it.

2

Human before AI

Technology should augment judgment, not replace it.

3

Outcomes over outputs

Success isn't measured by screens shipped, but by impact created.

3

Outcomes over outputs

Success isn't measured by screens shipped, but by impact created.

Hello!

Designing products, systems, and intelligent experiences that help people make better decisions.

Designing products, systems, and intelligent experiences that help people make better decisions.

Designing products, systems, and intelligent experiences that help people make better decisions.

Business Impact

Business Impact

AI Workflows

AI Workflows

Experimentation

Experimentation

Product Strategy

Product Strategy

Human Behavior

Human Behavior

Systems Thinking

Systems Thinking

Senior-level quality

Systems thinking

Developer-friendly

Clear process

On-brand, every time

Reliable partner

Fast execution

Thoughtful feedback

Smooth handoff