UX CASE STUDIES
Showcasing a Collection of User-Centered Design Projects
This section highlights a selection of UX projects that demonstrate my approach to user-centered design. Here, you can explore case studies that cover various stages of the UX process, including research, wireframing, prototyping, and usability testing. Each project illustrates my commitment to delivering effective and user-friendly solutions.
UX Case Studies
Redesigning the Bundle Ordering Experience
Consolidated four fragmented bundle variation menu items into a single multi-step builder to make customization simple and intuitive, reducing cart abandonment and confusion.
Role: Lead Designer
Universal Self-Service
DaaS Flows
Developed a universal DaaS (Diagnose as a Service) troubleshooting experience across different AT&T Buisnesscustomers.
Role: Lead Designer & Researcher
Service Delivery Transformation
Transformed service delivery operations for AT&T Business representatives.
Role: Lead Designer & Researcher